How to effectively use your retail data to drive profit

How to effectively use your retail data to drive profit

Retailers depend heavily on customer insights to develop data-driven strategies and processes, and yet the current analytics solutions being used often require significant capital investment with little return on investment due to issues around data integrity and partial visibility into the insights that actually matter. Combining a data-driven process like ISO with video-based analytics will not only allow you to optimize your store profits, but also improve customers’ in-store experience.