ENTERA™ Fitting Room Theft Prevention Solution
Revolutionizing Retail Security with Advanced AI and RFID Technology
The Problem.
The fashion industry has long battled the challenge of theft, particularly in fitting rooms. With high-value merchandise, easily concealable items, and the necessity for privacy, preventing theft in these areas is a formidable task.
Fashion retail faces unique theft challenges due to the nature of its merchandise and shopping environment. High-value items, fast inventory turnover, and a welcoming atmosphere create an appealing target for thieves.
Fitting rooms, in particular, are hotspots for theft, accounting for 90% of apparel theft incidents and about 40% of total retail shrinkage. Thieves exploit surveillance blind spots, use booster bags and magnets, and create distractions to outsmart security measures.
The Solution.
C2RO’s Loss Prevention Multi-Modal Solution, powered by advanced video analytics AI and RFID scanning, is designed to combat theft tactics effectively. This innovative system provides comprehensive surveillance and real-time tracking, seamlessly integrating with existing video surveillance infrastructure to create a robust defense against theft.
The Scenario
"Customer A" selects garments labeled with RFID tags and walks through the RFID gates to access the fitting room. In real-time, the system records that "Customer A" has entered with three items, providing a timestamp and specific details of each garment.
While in the fitting room, "Customer A" tampers with one of the RFID tags and exits with only two items, the system immediately detects the discrepancy, flagging it in real-time.
Upon flagging, the store can follow its established protocol, such as alerting internal staff or reviewing footage for further action.
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