How Does Face Recognition Software Change Retail Shopping?
Customers won’t be scared away from long lines.
When you’re shopping online, it takes just a few clicks to complete a transaction – saving both the consumer and store time in the process. Facial-recognition software will identify and store customer and payment information and, as CaliBurger is attempting in 2018, soon replace credit card swipes with face-based payments. Customers won’t be scared off from long checkout lines with slow payments. It’s a quick way to cut down on the number of patrons standing in queue.
Eliminate need for unnecessary service staff.
When you cut down service and transaction times, you are freeing up employees to handle more transactions and eliminating the need for unnecessary service staff. In-store efficiency will skyrocket.
Keep out known shoplifters.
Theft can create huge losses for your business if you’re not careful. The retail industry has attempted a variety of surveillance and security measures, but there was still $48.9 billion in losses in 2016 from retail theft in the US alone. by creating face records and sharing information across stores, you can cut down on theft. Because shoppers are easily identified, your store can be alerted if a known shoplifter attempts to enter one of your stores.
Seamless Online to Offline
The best way to link
Imagine if every customer that walked into your store from now on had a name tag that showed their online and in-store browsing history, their preferences, and shopping patterns.
Now imagine you had a supercomputer that could analyze those name tags and give each customer exactly what he or she wants– whether it is displayed on a digital screen, sent via text message, or communicated the old fashioned way (by an employee).
That’s the world we are headed to, and it’s possible with face recognition software.
Personalize service while cutting wait time.
Not only will checking out not take as long, but a database of in-person information will aid employees in recognizing a customer’s unique needs and help them serve these customers immediately. Both sides get what they want in a shorter amount of time, allowing throughput to increase and adding a boost to your bottom line.
Increase Customer Loyalty
Customers receive tailored services.
And because customers are receiving more tailored experiences and are able to get what they want faster, they will be more
Gain a Competitive Advantage with Greater Convenience
The start-to-finish convenience of a faster, safer and smoother shopping experience provides ambitious retailers with an immediate competitive edge and quickly boosts customer satisfaction. Connecting the in-store and online experiences not only creates more loyalty from your customers, but by increasing convenience you’ll also allow your employees to have better daily interactions and be more effective in their roles. You’re creating a unique atmosphere that can’t be replicated online, provides an enriching experience and a reason for an in-person visit and keeps your business at the vanguard when it comes to consumer choice.
Facial-recognition won’t change the retail industry. It will revolutionize it.
There’s no doubt the in-person shopping experience still can’t be beat . Being able to see products in front of you and even touch merchandise, smell food or see how an item looks on your generates greater confidence in a purchase. Your customers continue to value and expect it as an option. And as you collect, store and surface data on each customer in real time to improve the in-store experience, you’re continue to optimize this essential business channel.
Because facial-recognition software is the fastest, easiest and most effective way for any retail business to boost sales and customer satisfaction, adoption of the technology is inevitable. However, the speed of adopting this revolutionizing technology will come down to individual decisions. The top retailers will earn the quick edge on their competition by offering their customers a better experience faster – an encounter much like the ones they’ve come to expect online.