Marketing: A/B test marketing strategies to determine which ones drive store traffic and sales.
Merchandising: understand which products are often purchased together to improve product placement and increased basket size.
Operations: identify the peak hours and days to manage staff availability for quicker customer assistance and increased customer satisfaction.
Sales: analyze the path to purchase to identify missed sales opportunities and turn every in-store visitor into a purchasing customer.
Shopping Mall Analytics
Understand the relationship between brands and retailers for target demographic classes to improve store mix to drive sales.
Measure the performance of specific locations to optimize tenant placement to increase revenue per square foot.
Measure the effectiveness of on-premise marketing events and initiatives at boosting footfall traffic.
Proven Success with C2RO Perceive™
2X more store entries from target demographic
Demographically classified journeys showed that target demographic did not visit the brand’s stores.
A/B tested advertisements on the digital screens of their storefronts to identify which campaigns caught target demographic’s attention.
Increased in-store sales conversion by 18%
Customer shopping path showed large number of customers trying items on but not purchasing them.
Increased staff availability for sizing and fitting, and added a lounge area inside changing room.
Drive In-Store Conversion Goals with your Cameras
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Frequently Asked Questions
How is C2RO Perceive™ different?
We build the demographically classified journeys of in-store visitors by connecting them from camera to camera without requiring camera overlap, and without the use of biometric and personal data for the reconnection, making our technology compliant with all data privacy regulations including GDPR.
How accurate is C2RO Perceive™?
- Counting and Traffic: 99%
- Age & Gender: over 90%
- Journeys: Over 95% in reported journeys (we only report high confidence journeys)
Do I need to install any new hardware?
C2RO Perceive™ uses your existing video surveillance system without requiring any modifications.
On occasion we may have to add some cameras or adjust the direction of certain cameras to ensure minimum coverage requirements are met.
How long does it take to set up?
- For a small retail store (up to 12 cameras): less than a day
- For a shopping mall (up to 50 cameras): less than a week
How much does the solution cost?
We follow a monthly subscription pricing model, and have a baseline cost that covers our software services, including our analytics dashboard.
As the scale of the deployment and the requirements differ from customer to customer, we provide a personalized quote. Contact us to get your free quote!
Is it real-time data?
C2RO Perceive™ is quasi real-time. Data can be available less than 5 minutes on a global dashboard. Most customers ask for hourly or end of day due to the aggregated nature of the reported data.
Is the solution Cloud or On-premise?
C2RO Perceive™ is a hybrid solution – combination of Edge and Cloud computing. A portion of the processing happens on-site at the customer to ensure security and compliance with privacy laws, the balance or processing and dashboard are cloud services.
Is the solution compliant with GDPR?
Yes. The Perceive™ architecture was audited by Hass&Associates in Paris, France. We have a legal opinion and Privacy Impact Assessment (PIA) available for customers. We are already deployed with large customers in Europe that have audited the system for compliance.