RETAIL VIDEO ANALYTICS. BUILT FOR SCALE. GDPR COMPLIANT.

C2RO Perceive

A privacy-aware video analytics solution that uses existing surveillance cameras to provide basic retail data, including traffic count, dwell time and demographic analysis, in addition to providing demographically classified shopper journey insights for an increase in store profits and ROI. 

Retail Analytics

  • Marketing: A/B test marketing strategies to determine which ones drive store traffic and sales. 
  • Merchandising: understand which products are often purchased together to improve product placement and increased basket size.
  • Operations: identify the peak hours and days to manage staff availability for quicker customer assistance and increased customer satisfaction.
  • Sales: analyze the path to purchase to identify missed sales opportunities and turn every in-store visitor into a purchasing customer.

 

Shopping Mall Analytics

 

  • Understand the relationship between brands and retailers for target demographic classes to improve store mix to drive sales.
  • Measure the performance of specific locations to optimize tenant placement to increase revenue per square foot.
  • Measure the effectiveness of on-premise marketing events and initiatives at boosting footfall traffic.

Proven Success with C2RO Perceive

Eyewear Brand

2X more store entries from target demographic

 

The Problem
Demographically classified journeys showed that target demographic did not visit the brand’s stores.
The Solution
A/B tested advertisements on the digital screens of their storefronts to identify which campaigns caught target demographic’s attention.

Lingerie Brand

Increased in-store sales conversion by 18%

 

The Problem
Customer shopping path showed large number of customers trying items on but not purchasing them.
The Solution
Increased staff availability for sizing and fitting, and added a lounge area inside changing room.

Drive In-Store Conversion Goals with your Cameras

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Frequently Asked Questions 

How is C2RO Perceive™ different?

We build the demographically classified journeys of in-store visitors by connecting them from camera to camera without requiring camera overlap, and without the use of biometric and personal data for the reconnection, making our technology compliant with all data privacy regulations including GDPR.

How accurate is C2RO Perceive™?
  • Counting and Traffic: 99%
  • Age & Gender: over 90%
  • Journeys: Over 95% in reported journeys (we only report high confidence journeys)
Do I need to install any new hardware?

C2RO Perceive™ uses your existing video surveillance system without requiring any modifications.

On occasion we may have to add some cameras or adjust the direction of certain cameras to ensure minimum coverage requirements are met.

How long does it take to set up?
  • For a small retail store (up to 12 cameras): less than a day
  • For a shopping mall (up to 50 cameras): less than a week
How much does the solution cost?

We follow a monthly subscription pricing model, and have a baseline cost that covers our software services, including our analytics dashboard.

As the scale of the deployment and the requirements differ from customer to customer, we provide a personalized quote. Contact us to get your free quote!

Is it real-time data?

C2RO Perceive™ is quasi real-time. Data can be available less than 5 minutes on a global dashboard. Most customers ask for hourly or end of day due to the aggregated nature of the reported data.

Is the solution Cloud or On-premise?

C2RO Perceive™ is a hybrid solution – combination of Edge and Cloud computing. A portion of the processing happens on-site at the customer to ensure security and compliance with privacy laws, the balance or processing and dashboard are cloud services.

Is the solution compliant with GDPR?

Yes. The Perceive™ architecture was audited by Hass&Associates in Paris, France. We have a legal opinion and Privacy Impact Assessment (PIA) available for customers. We are already deployed with large customers in Europe that have audited the system for compliance.

ABOUT C2RO

C2RO is a high-tech enterprise software company based in Montreal, Canada. It offers privacy-aware video analytics solution for physical spaces using proprietary edge-cloud AI. C2RO's product, Perceive™, is enabling the digital transformation of physical spaces, including retail and commercial real estate, and smart city towards experiential and interactive environments for visitors. C2RO solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world.

MONTREAL
Headquarters

55 Mont Royal Avenue W
Unit 970
Montreal, Canada H2T2S5

info@c2ro.com
+1.438.771.5367

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