Retailers have the advantage of having a physical footprint where customers can experience the brand and touch their products, allowing them to build deeper connections with their customer base. Leverage comprehensive and accurate shopper journey insights, to drive revenue growth by maximizing operational efficiency and increase market share through highly effective sales and marketing campaigns.
The benefits of using C2RO Perceive™ for retailers
Demographically Classified In-Store Journeys
Understand shoppers’ in-store journey to identify the best path to purchase. Study shopping patterns and behaviors of key socio-demographic groups to build better targeted sales and marketing campaigns.
Visitor and Staff Engagement
Identify high-traffic areas in your physical facility by analyzing heat maps and visitor engagement rates with staff and space. Quickly identify and address inefficiencies to increase your revenue per square foot.
Path to Purchase
Measure the performance of specific areas, such as an entrance or point of sales, with insights on dwell-time and visitor behavior through journey analysis. Optimize your spaces to effectively drive sales conversion goals.
Get accurate data on in-store traffic, store affluence, dwell-time and identify high-traffic areas. Understand your peak hours and days, to improve your operations and inventory for a better in-store experience.
Identify your top-selling products to understand why they attract sales and improve your product mix. Optimize product placement to encourage product discovery and increase basket size.
Improve operational efficiency
Identify peak hours and days and the demographic make-up of your visitors to match staff availability to actual in-store traffic and social group type. Improve your operational efficiency to offer customers a more personalized in-store experience.
Understand product relationships
Identify what products are often purchased together to identify the shopping patterns of key demographic groups. Improve product placement to increase basket size and average purchase value.
Drive in-store sales conversion
Analyze the engagement rate between visitor and staff and identify in-store pain points that your affect sales conversion rate. Develop the optimal path to purchase and turn every in-store visitor into a purchasing customer.
C2RO is a high-tech enterprise software company based in Montreal, Canada. It offers privacy-aware video analytics solution for physical spaces using proprietary edge-cloud AI. C2RO's product, Perceive™, is enabling the digital transformation of physical spaces, including retail and commercial real estate, and smart city towards experiential and interactive environments for visitors. C2RO solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world.