Shopping malls are in a unique position to offer their customers with a centralized space for shopping, entertainment and dining. Visionary mall operators using C2RO’s AI video analytics solution have successfully differentiated their offering by leveraging our comprehensive and accurate demographically classified journey insights, to build data-driven strategies that elevate the customer experience.
The benefits of using C2RO Perceive™ for mall operators
Understand how visitors navigate your shopping mall to drive leasing strategies, optimize operational efficiency, increase security and safety measures, and identify property development opportunities.
Analyze high-performing tenants and identify how they attract visitors to your mall, to optimize tenant placement for increased traffic to anchor tenants and key areas.
Identify the set of tenants that make-up the shopper journey of target demographic groups, to uncover cross-shopping patterns and increase customer spending.
Demographically Classified Visitors
Identify the demographic make-up of your mall visitors to understand shopping patterns and behaviors of each demographic class.
Data-driven leasing strategies
Measure the performance of specific locations in your mall, such as a specific wing of your mall or a point of interest. Optimize tenant placement to increase your revenue per square foot.
Increase sales conversion
Understand how visitors navigate from one store to another from your mall. Analyze cross-shopping patterns and behavior for target demographic groups. Optimize store mix to increase tenant revenue.
Build highly effective sales and marketing campaigns
Measure the effectiveness of on-premise marketing initiatives and the ROI per campaign. Tailor your mall offering and events to boost footfall traffic.
C2RO is a high-tech enterprise software company based in Montreal, Canada. It offers privacy-aware video analytics solution for physical spaces using proprietary edge-cloud AI. C2RO's product, Perceive™, is enabling the digital transformation of physical spaces, including retail and commercial real estate, and smart city towards experiential and interactive environments for visitors. C2RO solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world.