Shopping Centers

Shopping malls are in a unique position to offer their customers with a centralized space for shopping, entertainment and dining. Visionary mall operators using C2RO’s AI video analytics solution have successfully differentiated their offering by leveraging our comprehensive and accurate demographically classified journey insights, to build data-driven strategies that elevate the customer experience.

The benefits of using C2RO Perceive™ for mall operators

Traffic Flow

Understand how visitors navigate your shopping mall to drive leasing strategies, optimize operational efficiency, increase security and safety measures, and identify property development opportunities.

Tenant Performance

Analyze high-performing tenants and identify how they attract visitors to your mall, to optimize tenant placement for increased traffic to anchor tenants and key areas.

Cross-Shopping Patterns

Identify the set of tenants that make-up the shopper journey of target demographic groups, to uncover cross-shopping patterns and increase customer spending.

Demographically Classified Visitors

Identify the demographic make-up of your mall visitors to understand shopping patterns and behaviors of each demographic class.

Use Cases

Data-driven leasing strategies

Measure the performance of specific locations in your mall, such as a specific wing of your mall or a point of interest. Optimize tenant placement to increase your revenue per square foot. 

Increase sales conversion 

Understand how visitors navigate from one store to another from your mall. Analyze cross-shopping patterns and behavior for target demographic groups. Optimize store mix to increase tenant revenue.