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GDPR: Aligning customer and company perceptions

GDPR: Aligning customer and company perceptions

Data privacy regulations such as GDPR have been one of the biggest external factors affecting marketing practices in retail over the last few years. Although there has been extensive media coverage on the implications of GDPR for businesses and...

How to effectively use your retail data to drive profit

How to effectively use your retail data to drive profit

Retailers depend heavily on customer insights to develop data-driven strategies and processes, and yet the current analytics solutions being used often require significant capital investment with little return on investment due to issues around data integrity and partial visibility into the insights that actually matter. Combining a data-driven process like ISO with video-based analytics will not only allow you to optimize your store profits, but also improve customers’ in-store experience.



C2RO is an AI enterprise software company based in Canada and was listed as 2020's most pioneering AI video analytics solution by Corporate Vision, as well as one of the most trusted retail technology providers in the world by CIO Techie magazine. It offers privacy-aware AI video analytics for physical spaces using proprietary edge-cloud AI and computer vision technologies. C2RO's product, Perceive, is enabling data-driven decision making, optimization of operations, and transformation of physical facilities into safe, engaging, and immersive environments for visitors. The C2RO biometric-free solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world such as GDPR.


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