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C2RO NEWS | Telefónica Elevates Retail Innovation with C2RO’s ENTERA AI Video Analytics at Flagship Store in Madrid

Writer: C2ROC2RO
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Telefónica has reopened its iconic Movistar Space in the heart of Gran Vía, Madrid, merging cutting-edge technology with the building's historic charm. This newly transformed flagship store, the largest in Spain, is designed to deliver a revolutionary retail experience by blending culture, entertainment, and digital innovation. With offerings ranging from interactive product zones to state-of-the-art recording studios, the store is poised to become a hub for both tech enthusiasts and casual visitors.


At the forefront of this innovation is Telefónica Tech's partnership with C2RO’s ENTERA AI-powered Video Analytics Solution, which provides real-time behavioral insights. This technology captures and analyzes visitor traffic, demographic trends, and customer interactions, ensuring a highly personalized experience. By strictly adhering to privacy and GDPR standards, C2RO ENTERA allows Telefónica to optimize customer engagement while maintaining the highest levels of data security.


Telefónica’s collaboration with C2RO sets a new standard for AI-driven customer insights, helping them better understand consumer behavior and continuously enhancing the customer experience.


About C2RO

C2RO™ is a leader in Privacy-Aware AI video analytics, specializing in labor optimization and theft deterrence for large-scale physical retail environments, as well as smart city, industrial, banking, hospitality, and healthcare analysis. Our state-of-the-art computer vision technologies are designed to work seamlessly with existing security cameras, providing exceptional flexibility, scalability, and accuracy—all while strictly adhering to stringent data privacy regulations, including the EU's GDPR.


For more information, please visit our website at www.c2ro.com.

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C2RO™   |   TRANSFORMING HUMAN BEHAVIOUR INTO ACTIONABLE DATA


C2RO™ is a leader in privacy-aware AI video analysis, specializing in labor optimization and theft deterrence for large-scale retail environments. Our advanced computer vision technology seamlessly integrates with existing security cameras, ensuring flexibility, scalability, and accuracy while strictly adhering to global data privacy regulations, including GDPR.

ENTERA™: Biometric-Free AI Video Analytics
C2RO’s flagship solution, ENTERA™, enhances operational efficiency, asset protection, theft prevention, and customer experience—all while maintaining an unwavering commitment to privacy. By delivering deep behavioral insights, ENTERA™ enables data-driven decision-making, optimizing the entire customer journey—from entry to checkout.

Revolutionizing Retail Security with ENTERA™ Theft Deterrence
ENTERA™ Theft Deterrence leverages AI-driven analytics and patented RFID fusion technology to detect fraud, tampering, and theft in real time across fashion, grocery, and fuel retail sectors. Powered by 100% FACELESS AI™, it offers a non-intrusive, biometric-free security solution that enhances protection without disrupting the customer experience.

ENTERA™ seamlessly scales across thousands of locations with up to 10X savings on Edge investments.

Industry Recognition
Founded in 2016 and headquartered in Montreal, Canada, C2RO™ has earned global recognition:
•    2020 – Named Most Trusted Retail Technology Provider (CIO Techie)
•    2020 & 2021 – Recognized as the Most Innovative Privacy-Aware AI Solution (Corporate Vision)
•    2021 – Selected as the exclusive AI Video Analytics provider for Telefónica Tech
•    2023 – Awarded Best Overall Marketing Analytics Solution (MarTech Breakthrough Awards)

C2RO™ continues to set the standard for AI-powered video analytics, transforming retail security and operations without compromising privacy.

HEADQUARTERS

55 Mont-Royal Avenue W
Unit 970
Montreal, Qc

Canada,

H2T2S6

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