How is C2RO Perceive™ Different?
Designed especially for large scale deployments, the patent-pending architecture of C2RO Perceive™ reconnects visitors from one camera to another to build comprehensive journeys throughout a physical facility without using biometric and personal data, differentiating the innovative machine vision platform from other video-based solutions.
Specifically to Retail, having a thorough understanding of the visitor journey is critical in enhancing the customer experience, which existing technologies such as Wifi, beacons or door counters are only capable of providing partial information about the journeys making them ineffective solutions. With C2RO Perceive™, retail brands and mall operators can analyze the visitor journeys to uncover brand and product relationships by demographic class, as well as link the journeys to marketing and sales strategies to maximize the ROI of initiatives.
Demographically Classified Journeys
Compliant with GDPR
Uses Existing Surveillance Cameras
Value for Mall Operators
Understand how different demographic groups navigate across different stores and floors of your shopping mall in order to design engaging spaces that incorporate experiential elements for visitors. Moreover, C2RO Perceive™ allows you to uncover critical synergies between brands based on the journeys taken by different demographic groups, thus ensuring that long-term partners and commitments will always provide you with the highest ROI.
Value for Retail Brands
With clear visibility into the visitor journeys, retail brands can unlock product relationships by demographic group allowing them to test different marketing strategies, measure their performance, and attribute the journeys to actual purchases to identify the marketing and sales strategies that convert in-store visitors into purchasing customers. The collected insights by C2RO Perceive™ also allows brands to improve their operational efficiencies and store layouts to provide a seamless in-store experience for customers.