Using C2RO Perceive™, a digital native eyewear brand analyzed the demographically classified journeys of its in-store visitors and discovered that its target demographic group were least likely to visit its retail stores. Using this information, the brand was then able to adjust its marketing initiatives and saw 2X MORE store entries from them.
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C2RO is a high-tech software company based in Montreal and founded by Dr. Soodeh Farokhi in 2016. It offers privacy-aware video analytics solution for physical spaces using proprietary edge-cloud AI. The company’s main product, C2RO Perceive™, is enabling the digital transformation of physical spaces, including retail and commercial real estate, towards experiential and interactive environments for visitors. C2RO solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world.