Integrated Systems Europe (ISE 2020) is the world’s largest exhibition for AV and systems integration, covering six major technology areas, including Digital Signage and DOOH. During this four-day event, C2RO’s EMEA Business Development Director Philippe Bornstein will be at the show meeting with key stakeholders to discuss the benefits of using video-based solutions, like C2RO Perceive, for digital signage analytics.

Digital Signage has been the fastest growing market segment in the AV and Systems Integration industry due to its extensive use in advertising and information delivery, giving it a significant role in various industries including the retail and transportation sectors. If used right in Retail, digital screens can become a powerful tool to engage customers, drive in-store traffic and increase sales conversion. However, it is currently incredibly difficult to effectively measure the effectiveness of digital screens with the existing analytics technology on the market, such as door counters, wifi and beacons as they provide quantitative data (e.g. traffic count, high-traffic areas) rather than qualitative data (e.g. customer behavior and interests). 

With video-based solutions like C2RO Perceive for digital signage analytics, businesses can use their existing cameras to accurately capture demographically classified insights such as customer activity and behavior without using biometric information and personal data. With a better understanding of who their audience is and what their interests are, businesses can turn their digital screens into an agile platform to A/B test marketing campaigns and identify those that effectively drive in-store sales conversions and maximize the ROI of business strategies. C2RO Perceive is currently the only video-based technology provider that is capable of offering a privacy-aware digital signage analytics solution, allowing businesses to access actionable insights while being compliant with data privacy regulations like GDPR.  

Interested in integrating C2RO Perceive in your digital media technologies?
Schedule a meeting with us at ISE 2020 to discuss partnership opportunities.